Branding for the new economy

As I endlessly reword my Bernie Madoff story (surely the 8,756th of its kind written in the past month), I looked over at a folder on my desk labeled “Branding.” It refers to hedge fund branding, a feature story I planned to write six months ago in a different world.
How quaint it now seems. [...]

Most insightful hedge fund letters of 2008

To my mind, the best hedge fund letters of 2008 were not the most contrite, but those that best conceptualized the financial crisis. Among all letter writers, Michael Lewitt of HCM was most frequently worth reading, but I’ve chosen just one of his letters here, because it so clearly demonstrates his grasp of the issues [...]

Journalists will believe anything with a percentage attached

Stephen Bernard of the Associated Press probably wouldn’t believe for one second that I could tell him, to the pound, the weight of all the rocks that fell off the Rocky Mountains during the past week. But he will — apparently without a scintilla of doubt — report that some company knows how much [...]