American Madness

Intelligent Criticism in the Service of a Better Nation

Club Soda from Soda-Club

I guess I first read about the Soda-Club seltzer maker on ApartmentTherapy: The Kitchn. I had seen similar products during a recent trip to Switzerland (back in November) and was intrigued. I am a big fan of seltzer, sparkling water, club soda…call it what you will, so I decided it was time to get one [...]

Re-Designing a classic

As product designs seem to age almost instantly, many companies out there are revamping their products, working to gussy them up, draw more attention to the packaging and get people to buy their products based on the flash they are showing, especially in the soda industry. Pepsi is currently rolling out a different can every [...]

On the Water Front

Well, it looks like it is a good thing that Coke decided to buy Glaceau, makers of Smart Water. It takes, between 50 and 60 gallons of water to produce a 1 liter bottle of coke. Considering that Coke is one of the most popular beverages around the world, that is a whole lot of [...]

  • Trust us


    As with Anna Karina, we prefer to remember the U.S.A as she was in the 1960s.
  • Archives

  • RSS Matt Friedlander’s Tumblr Feed

  • RSS Josh Friedlander’s Twitter Feed