Columnists:     Matt Cipriano   |   Joel Friedlander   |   Josh Friedlander   |   Eric Hazard   |   Jason Ihle   |   Scott McCue   |   Paul Woodland

At The Bar: Ty Ku

Ty KuI received a bottle of Ty Ku in the mail the other day. It sounded pretty interesting as a Sake mixed with liquor and I was looking forward to trying it out, especially after my recent trip to Japan. Then the other day I found out that the Joy of Sake festival is in New York City today, and as you might want to head there for all your fine Sake tasting, I figured this made a good tie-in for a post, so I made a point this weekend to drink some Ty Ku.

The bottle, as you can see, is pretty impressive: frosted glass with a green liquid inside. When you lift the bottle from the table it lights up, glowing green as you pour the beverage (or as the website says: “the patented bottle illuminates with a soft green glow when ever it is poured, creating yet another industry first, and setting a new standard in out-of-the-bottle thinking.”)

The materials I got with the bottle name drop like all other marketing materials do, citing Leonardo DiCaprio, Paris Hilton and other famous names as fans of Ty Ku. After trying Ty Ky for the first time all I could think was that these celebs must be lacking taste (though, in all fairness, I never thought Paris Hilton had any taste to begin with).

Read more »

© 2008 American Madness is powered by WordPress and Market Anomaly