•
First we have the noodle bar trend that we mentioned the other week, this has been going on for a bit and seems to be hitting its stride, what we have cropping up now is a trend in food on the move:
Of course we have the original Mister Softie, a NYC classic, not much needs to be said about it, but clearly that isn’t up to snuff for the foodies of New York.
Following a similar model we had Treats Truck, serving up really nice cookies, and definitely a step-up from Mister Softee with great desserts. I am a huge fan of them. I have no complaints about the Treats Truck. I even have them on speed dial so I can find out where they are on any given day. They even had set up a little “Customer of the Month” section.
Now, of course, since the model for high-end mobile desserts has proven successful, here come the imitators:
Read more »
•
So, this has just been a day of follow-ups: Ice, Bottled Water and now, Mister Softee.
The New York Times had an article this past weekend about the new noise code that has gone into effect (as of July 1st) regarding noise in the city. According to the NYC. gov website:
Noise complaints continue to be the number one quality of life issue for New York City residents; however the City’s old noise code was over 30 years old. The new legislation establishes a flexible, yet enforceable noise code that responds to the need for peace and quiet while maintaining New York’s reputation as the “City that never sleeps.”
Read more »
•
Yes, it is finally ice cream season, you can tell by all of the ice cream trucks out and a bout and the constant jingles you hear emanating from them non-stop. I love Mister Softee’s vanilla ice cream with spinkles. That is my summer ice cream of choice.
Now I am torn here, not over a new favorite soft serve emerging, but about what specifically to write about. Either I can write about all the non-Mister Softee trucks out there working to rip off the one and only original? Or do I write about this mornings inspiration from the New York Times “Jangled by a Jingle, He Writes His Own.” I guess I can technically do both…
I am sure you’ve noticed them around the city, Ice Cream trucks in that familiar white, red and blue, a big ice cream cone decal on the side with the sounds of a music box pumping through a loud speaker as they drive down your block, kids running in tow (okay, maybe the kids aren’t there in the city, but you get the idea), you come up, expecting to see the familiar gaze of good ol’ Mister Softee staring back only to discover it is an imposter! Apparently last year Mister Softee spent over $120,000 in legal fees fighting battles in court about copyright infringement by all these fakers. That annoying jingle by the ice cream truck parked on the corner, playing hour-after-hour, not a Mister Softee, they only play theres when they are driving around. Mister Softee has been a New York institution since the first truck roled down the streets in 1956. So the next time you are going for soft serve out of the back of a truck, make sure it is Mister Softee staring back at you or just keep on moving. Oh, and if yo are looking for some summer employment, Mister Softee does has some openings.
“Jangled by the Jingle…” after the Jump. Read more »
