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The “What’s Hot” Plug-in for Google’s new Sidebar tool automatically generates a list of what is most “popular” on the web. Google doesn’t say what criteria the “What’s Hot” titles are based on. They are obviously keeping their own interests in mind with the insertion of titles like “Google Sets Tongues Wagging with Talk.” It is interesting what you can do when you control the means to information. Anyway, I deleted this little propaganda machine.
Google has a reputation for clearly separating advertising from information content. Are the waters going to get a little muddy going forward?
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“The first night out was fitful, scary even. After putting in at Helena, Ark., the homemade raft got caught up in the wash of the massive towboats that surrounded it on the Mississippi. The craft bounced along in the inky black, and then searing beams of light from the towboats began to strafe it, the captains wanting to see what manner of contraption was before them. The ragtag crew slept in terrified shifts, dodging the tugs and avoiding a ledge formed by a dike that threatened to pitch them into the mud, water and mayhem.” nytimes
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The term ?Guerilla marketing? has recently become a catchall designation for creative and effective marketing and public relations that reaches out to target audiences through direct person to person interactions and street promotion. In truth, most good marketing is now forced to employ some potent guerilla aspect in addition to historically useful methods of garnering public awareness, such as press releases, advertising or product promotions.
When the product is an idea, as so many are as the U.S. economy continues shifting to intellectual from industrial output, creative techniques are becoming more important as a means of capturing imaginations.
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