American Madness

Intelligent Criticism in the Service of a Better Nation




Classmates.com: Now With Misquotes

Posted by Eric Hazard | 1 Comment

Classmates.com is not content to just be irrelevant, now they want to be incorrect.Classmates

The social networking dinosaur known for their annoying Web ads has now decided quote fabrication is the way forward.

As I was checking my Yahoo! Mail via My Yahoo! Homepage (now with bigger display ads), I noticed the latest Classmates.com display advertisement. I am afraid to report there are no interchangeable faces on the circa-1986 school book photos, nor are they proclaiming this man is now married to that woman. Rather, they decided to jazz up their decades-long banner campaign of data farming by including a photo of William Shakespeare (you may’ve heard of him) inserted into the mix. I suspect this is to insinuate that Bill went to school with you, and put his profile up on their site. Wacky hi-jinks ensued.

But the picture wasn’t enough. Above his smiling school book photo is a quote from the ever quotable man:

“I count myself in nothing else so happy in a soul remembering my good friends.” William Shakespeare.

Being the victim of a liberal arts degree, and having spent a lot of time with 500 year old English plays, the quote immediately sounded off.

So I went to the fact checking arbiter of our generation, Google, typed in the quote as was displayed, and found my answer. While I hate for the facts to get in the way of good marketing, the fact is Shakespeare never said it. Shakespeare never wrote it. Rather in the Bard’s play The Life and Death of Richard the Second, Act II, Scene III appears the following quote:

I count myself in nothing else so happy
As in a soul remembering my good friends;

Quite simply, it is a misquote. And not just any misquote, this isn’t like SI.com’s Peter King fabricating a quote of Dallas Cowboys head coach Wade Phillips, they took the most quotable person of the previous millennium, whom wrote the most reproduced works in the English (any?) language and they can’t even be bothered to do a fact check.

And they want us to entrust them with our personal information?

Comments

One Response to “Classmates.com: Now With Misquotes”

  1. Matt
    January 30th, 2008 @

    Hear Hear!

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