AM Columnists:         Matt Cipriano         Joel Friedlander         Josh Friedlander         Eric Hazard         Jason Ihle         Scott McCue         Paul Woodland

Sony BMG launches New Coke for digital era:
MusicPass officially dumbest idea of nascent 2008

Sony Musicpass: The New Coke of online music

I can not do a better job than this guy at lampooning Sony’s absurd idea to have you go to a brick and mortar store and purchase a plastic card and then pay sales tax and then take the card back to your computer just to buy a song online.

Crucially hysterical:

Sony wants me to think the plastic card is a “collectible”, but I don’t want the clutter. I have enough plastic cards in my life. All I really want is the music, which unfortunately the “collectible” plastic card doesn’t contain.

All this was necessary so that the music could be DRM (digital rights management) free. In other words, once you finally download these songs from Sony BMG you can port them to whatever device you want. But first you have to leave your home and buy a plastic card! It’s just…so wrongheaded it’s hard to get off the floor where I am now typing this with my feet as I laugh.

Please read and enjoy.

4 comments to “Sony BMG launches New Coke for digital era:
MusicPass officially dumbest idea of nascent 2008”

  1. [...] Original post by American Madness [...]

  2. Hasn’t Apple been doing this for a while at Starbucks? You buy the card there, bring it home enter the info into iTunes and get the music (albeit not DRM-free)

  3. I agree, but the weird thing is that people actually buy these little dodads. I don’t know why.

  4. [...] We told you about advances in the science of honey, tried to get your help in Digging our way to success, and sort of predicted that Hillary’s tearfest might help her campaign (the jury’s still out on whether it really did), though perhaps it was her branding that did it. Sony BMG, it is agreed, is really dumb. [...]

Leave a comment

XHTML - You can use:<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

© 2008 American Madness is powered by WordPress