Vis/Ed

Posted by Matt Cipriano | 1 Comment

Beautiful/Decay’s Vis/Ed event yesterday at the Anthology Film Archives is the type of thing I would have told you about if I had been around last week and reading my emails.

Unfortunately, as I did not get a chance to catch up with my daily email reading, I missed out on the opportunity to tell you all about it. Instead you’ll hear how interesting it was in the hope that, as they promised, there will be future Vis/Ed events that I will be able to tell you about.

As part of Beautiful/Decay’s ongoing effort to showcase cutting edge media, ideas and creative expressions, B/D is proud to present Vis/Ed, an innovative foray into current discourse surrounding progressive and experimental new media today.

That is how they explain it, here is how I’ll explain it to you: Vis/Ed collected together 3 creative folks from the marketing and design world and then had them each put together a showcase of what inspires them (as well as their own work).

The three folks invited to present at this inaugural Vis/Ed event were: Jonathan Notaro from Brand New School, Josh Rubin from Cool Hunting and Doug Jaeger from The Happy Corp.

Each had a unique presentation, Jaeger’s focused on projects done by people from The Happy Corp . Rubin’s showcased Cool Hunting’s video and Notaro’s piece focused primarily on clips that influenced him and the folks at Brand New School.

Each segment was followed by a Q & A with the presenter and led to some really interesting questions. One of the questions asked to Jaeger, whom I thought actually had a pretty interesting response,* was about the primary differences between creating a video for artistic reasons versus creating a commercial video. Part of his response was about how being paid to produce ends up changing and influencing the creative process.

Part of the Vis/Ed event was also the release of Beautiful/Decay Issue U which focused on art institutions and how they influence and affect the art world at large. It was interesting to have the juxtaposition of folks who create videos for pay presenting some of the videos they have created for the sake of creating, especially in the presentation by Doug Jaeger from The Happy Corp.

Now, if you’ll excuse me, I am actually going to head over to Cool Hunting to watch some more of their videos, because from the selection that I saw last night, it made me want to watch more.
*Possibly I thought this because I asked the question…

Comments