Money for Nothing

Posted by Matt Cipriano | 1 Comment

Carlsburg is a beer that has recently been doing some popular advertising in London.

Taking £5,000 of £10 and £20 notes they slapped stickers on each of them saying: “Carlsberg don’t do litter. But if they did it would probably be the best litter in the world.”

They then proceeded to place (or drop) the notes randomly around the city. Anyone lucky enough to find one was £10 to £20 richer and, as Carlburg hopes, then headed to the local market to pick up a six pack.

Although it is a nice advertising stunt, which probably will get them plenty of news as well, what is the return on investment here? Even if each of the folks who find the notes runs out and buys a pint, or even a six pack, in the end aren’t they going to lose money?

Of course the argument could be made that that the recognition and “cool points” they get for such a campaign (or stunt) ut weights what they will make off their £5,000 investment (plus what ever it cost to thinkup and execute this idea)

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