Good Head on Your Shoulders

Posted by Matt Cipriano | No Comments

Ever find a nice piece of design that you like and wonder where the ideas and everything came from? I did recently when I stumbled across HeadHoods (which even has a nicely designed website).

I decided that this time around I wasn’t going to just sit here and wonder but actually try and find some information on it. You can just imagine the hours I spent on the internet searching to learn about HeadHoods to get all this information about the company and its founder, Clinton Van Gemert. (Okay, I emailed and asked, but still…).

So, here we go:

You know that morning cup off coffee you have everyday? Well, according to Clinton: “HeadHoods all started while drinking what I think was an abnormally good cup of coffee.”

Clinton was working as a graphic designer at the time and in telling the story of the inception of the company said that it all started during one cold day when he found himself wearing, “the ever so popular blazer / hooded sweatshirt combo” and thinking the thought only a graphic designer would think: “the hood: what an un-utilized piece of fabric. Wouldn’t it be interesting if somebody printed a proportional profile on the hood of a sweatshirt? It would almost be like putting on another identity.”

“Working and living in New York City, sadly enough, it is all about one’s identity and how one portrays themselves. So I ran with it and am having a lot of fun with it.”

Besides running HeadHoods, Clinton also has a full time job designing book jackets and “playing a lot of music,” as if he didn’t have enough going on.

With HeadHoods, Clinton has been spent the last three years compiling and manipulating different faces from old catalogs, postcards and magazines with the idea of printing faces on hoods.

HeadHoods are currently only available online through the website Headhoods.com but Clinton has plans to get them into boutiques and stores in the very near future.

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