Okay, so this just seems counter intuitive to me. When you filter water from your sink you are usually aiming to filter out impurities and, in a lot of sinks, that awful taste.
Water Filter makers have worked long and hard to create the right balance that will take out impurities and leave your water tasting, well, like water, and not like the charcoal based mixture it just filtered through. Well, no more.
Pur is introducing a new line of water filters that not only filter the water, they also flavor it with peach, raspberry or strawberry flavors. All just seems a little odd and scary to me.