On the Water Front

Posted by Matt Cipriano | No Comments

Well, it looks like it is a good thing that Coke decided to buy Glaceau, makers of Smart Water. It takes, between 50 and 60 gallons of water to produce a 1 liter bottle of coke. Considering that Coke is one of the most popular beverages around the world, that is a whole lot of water.

According to NPR, Coke is making an attempt to become a greener company and, due to a concern that a world water shortage is an actual possibility, Coke is looking to return all the water they actual use, approximately 76 billion gallons, back to nature.

Their plan is to put $20 million towards conserving seven watersheds around the world and are working towards changing their practices to use less water and recycle the water that they do use.

Also, if you are a big fan of bottled waters, you should check out Fine Waters. This is a site for people who believe that each bottled water has a unique taste and has gone to the effort of cataloging all of the information they can gather on bottled waters. Personally I am a huge fan of Fiji and Smart Water (though Smart Water didn’t make the cut for the site).

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