Blog Voyager: Church Marketing Sucks

Posted by Paul Woodland | No Comments

I’m tired of reading the standard fare in the marketing blogosphere, so I’m looking for new and interesting options. The other day it occurred to that there are tons of blogs that focus on marketing from fun niche perspectives. It’s time to don the explorer’s cap and go out and find them.

My most recent discovery is Church Marketing Sucks. As you would guess form the title, this blog is all about church marketing. It includes surveys, tips, news analysis, case studies, opinions, links, events, etc. It’s the good, bad, and the ugly of church marketing, and it is everything that a high quality blog should be.

Blogging about how churches market themselves to their communities is a fascinating topic, since it naturally touches on so many issues in our society. Additionally, professional marketers could probably learn a bit from how churches go about it.

Unlike most marketers, churches are very much in touch with their local communities, they know how to provide the human touch that is generally lacking in corporate campaigns. That being said churches like businesses will sometimes go to outlandish lengths to get their message heard. Just look at this case study of the My Lame Marriage campaign for Lake Hills Church in Austin, TX.

I’m sure that we can both learn something from each other, and I know I’ll enjoy checking back with Church Marketing Sucks soon. Nice work Brad and team. You’ve converted this agnostic into a reader.

For more daily links check out my Delicious account.

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